Saturday, June 21, 2008

Honda’s compact car Jazz launch likely by 2009 end.


Honda’s compact car, is likely to be launched in India only by the end of 2009. Honda Siel Cars India is planning to produce Jazz in its upcoming plant at Takapura in Rajasthan. Although the engine components and stamping at Takapura plant will begin in September this year, it will take at least one and a half years for the assembly unit to be ready, indicated top officials of the company.
Honda has launched this highly successful premium hatchback in Europe, North America, Latin America and some parts of Asia including Japan, China, Malaysia, Singapore and Thailand. However, the company has no plans to launch it this year in India.
This is mainly because the company wants to ensure high localisation in Jazz in order to market it at a competitive price. “In all our cars, we are looking for a high level of localisation. That is the case with Jazz too. Our objective is 70-80 per cent localisation,” Mr Masahiro Takedagawa, President and CEO of Honda Siel India, told Business Line.
Jazz is pitched against Suzuki Swift and Hyundai Getz.
http://www.blonnet.com/2008/05/16/stories/2008051650730300.htm

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